Marque Antony is an independent branding and graphic design company founded by Creative Director Antony Johnson. We work both independently, and in collaboration with like-minded brand strategists and specialist creatives.
With over 25 years of experience working for a wide range of UK and international organisations, Marque Antony is here to help you make a difference, whether your business is large or small.
Our experience is grounded in thoroughly understanding your needs in order to develop coherent and compelling visual identity and communications, that is practical and relevant to your market and audience.
We take responsibility for the full process from initial creative concepts right through to final production. Marque Antony offers:
• Logo design
• Visual identity
• Brand communications
• Packaging design
• Web design
(in collaboration with digital
specialists)
• Stationery, brochures and reports
Marque Antony is an independent branding and graphic design company founded by Creative Director Antony Johnson. We work both independently, and in collaboration with like-minded brand strategists and specialist creatives.
With over 25 years of experience working for a wide range of UK and international organisations, Marque Antony is here to help you make a difference, whether your business is large or small.
Our experience is grounded in thoroughly understanding your needs in order to develop coherent and compelling visual identity and communications, that is practical and relevant to your market and audience.
We take responsibility for the full process from initial creative concepts right through to final production. Marque Antony offers:
• Logo design
• Visual identity
• Brand communications
• Packaging design
• Web design
(in collaboration with digital
specialists)
• Stationery, brochures and reports
Curious Minds is an internal umbrella brand campaign identity, designed to communicate key events at the London Campus offices of Macmillan Science and Education publishers.
The name builds on the brand promise of ‘Helping curious minds achieve great things’. Marque Antony, in partnership with BrandGuild, was tasked to create an identity structure that could categorise different types of events and other bespoke initiatives in an inspiring and ‘curious’ manner. We created an original look and feel centred around a hybrid question mark and monogram. This highly adaptable device can frame and watermark a wide range of simple and striking imagery – everything from photography to more bespoke illustration – to communicate a chosen theme or subject across print and digital media.
Springer Nature, the scientific and academic publishing company, was born out of the merger of Springer Science & Business Media together with the Nature Publishing Group, Palgrave Macmillan, and Macmillan Education.
To support integration and enable employees to work more easily together, a new platform built using Jive technology was developed for all employees globally, enabling two way communication and social business collaboration.
Marque Antony was asked to theme this new communication platform in line with the overall Springer Nature brand.
The name Hive was chosen, and developed into an identity system capable of being applied both online and offline.
The Society of Authors is an industry body that has been serving the interests of professional writers for over a century. It has more than 9,000 members and associates writing in all areas of the profession.
The Society of Authors wanted to make their brand identity more approachable and relevant, in line with major technological changes taking place in the world of publishing.
Marque Antony, in partnership with BrandGuild was tasked with defining an organisational personality for the SOA and bringing this to life in a new brand identity that balanced a sense of gravitas and experience with a sense of dynamism and energy. The identity is currently being implemented across their website stationery, newsletter templates, membership packs, awards & events collateral, and their quarterly flagship magazine, The Author.
Edinburgh Castle is a world-class visitor attraction. It had no distinct way of positioning itself on a par with tourist locations such as the Tower of London or the Eiffel Tower. Marketing the castle outside of Scotland was key for the brand, but it also had to ring true with its homeland audience. The authenticity of the experience was common to everyone who visited the castle, regardless of whether they were tourists, or business people. Crucially, Edinburgh Castle has played a significant role in Scottish history.
The core thought created ‘Defender of the Nation’ – rightly recognised this status and helped inspire the direction of the identity, an iconic fusion of the castle’s physical structure and royal heritage.
Project undertaken whilst Creative Director at Corporate Edge.
Brand identity
Longwall Security is a widely respected delivery partner with extensive experience in implementing cyber and IT security solutions in medium and large enterprise environments. Customers range from large multi-nationals, private banks, central and local governments, police forces, universities, schools, and the NHS.
Longwall was aware its brand identity was out of step with the changing nature of its business. Where it had previously operated as more of a service provider and re-seller it was clear the company’s strength was in outstanding managed services, its innovative technologies, and its trusted partnerships with clients .
Following a brand re-positioning and re-evaluation of its offer Marque Antony was tasked with creating a new identity and visual style that would vividly express Longwall’s business philosophy of offering ‘peace of mind through trusted partnerships’.
The creation of a new logo encapsulated Longwall’s ‘one team’ relationship with its clients, two elements brought together in common purpose – forming an L-shaped white overlap – as a visual metaphor of the clarity and ‘peace of mind’ that Longwall provides its customers. The human-based illustration style was developed to complement the visual language of the logo, bringing alive Longwall’s partnerships, and expertise; a style distinctive from conventional imagery of cyber security.
With the valuable design support of Jamie Solomon of StudioSolv throughout the creative process Marque Antony developed the visual style across a number of applications including the website and brand guidelines.
Infographic design
From creating an interconnecting landscape of cities and towns to developing a unique game of snakes and ladders, Marque Antony has enjoyed collaborating with STM for a number of years to bring alive their annual Tech Trends as a bespoke infographic.
STM Trends is an annual visual futurecast for publishers, libraries, funding agencies, scholarly societies, researchers, academic institutions, and other stakeholders committed to upholding the integrity of research. Its aim is to inspire and catalyse ideas and solutions to help advance trusted science. It is is created by a 30 strong committee of senior staff in innovations, technology, strategy, business development, platforms and IT.
The methodology is based on the Delphi-method for technology forecasting, looking at trends up to 5 years ahead.
